‘There’s No Place Like HOME’: Staging business helps homes sell
Real-estate staging was once a foreign term to Sue Lunsford.
“You need to do what?” That was Lunsford’s reply to the Realtor friend who asked her to stage a home.
It was the friend’s first listing, and she needed to fill the empty house. She thought of Lunsford’s Kennydale garage full of furniture and home accessories, collected over her 10 years as a representative for a home decor marketing company. Lunsford also has a degree in the fashion industry, with a minor in interior design.
Lunsford added some furniture, and the house sold in two days.
“I thought to myself, ‘Ooh, there might be something to this,’” Lunsford recalls.
So she took some staging classes and started building clients.
Her company, There’s No Place Like HOME Staging, is now a 100-percent referral business. Most her business is with real-estate agents, but she also works with real-estate investment firms, and individuals inspired by shows like A&E’s “Flip this House.”
She stages all over, in Carnation, Duvall, Federal Way, West Seattle, Bellevue, Renton and Auburn. A current client has a 6,000-square-foot estate in Carnation.
Her 1,000-square-foot warehouse in Renton has enough furniture and accessories to stage 12 homes at once. Included in the jigsaw-puzzle jumble of decor are 27 silk ficus trees — she usually puts one in every major room — and 10 or 11 telescopes, for homes with a view. Continued… ‘There’s No Place Like HOME’: Staging business helps homes sell -Emily Garland, Renton Reporter
Mike Rozell ~ Realtor / Real Estate Agent ~ www.MyLifestyleRealtor.com
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